And I mean it. It’s flattering to realize that certain businesses who fancy themselves to be your competitors use your own business name in their advertising to try to trick people searching for your business into finding their business instead. Because it’s admitting a few things. 1) people are searching for your business, not theirs. 2) they can only get people by tricking them. 3) your SEO skills are far superior to theirs.
OK, maybe not so much that last one. I’ve developed quite the big head about my SEO skills.